This morning, the Regulatory Council of the Rías Baixas Denomination of Origin and Ruta do Viño Rías Baixas have formalised a collaboration with El Corte Inglés Galicia. The signing of the agreement was in the presence of the president of the Regulatory Council and Ruta do Viño Rías Baixas, Juan Gil de Araujo; the secretary of the Denomination of Origin, Ramón Huidobro; the regional director of El Corte Inglés Galicia, Javier Esteban, and the regional director of communication and institutional relations of El Corte Inglés, Pati Blanco.
One of the main goals of this agreement of collaboration between the three entities is to, via various common actions, promote the quality of the wines and ample wine and gastronomical offering. Specifically, at this morning’s event, one of the first initiatives was presented, which entails the distribution of the new touristic maps of Vigo, A Coruña and Santiago, edited by El Corte Inglés with the sponsorship of the Regulatory Council and Ruta do Viño. A total of 600,000 informational brochures will be published, to be distributed by 500 agreed-upon locations throughout Galicia, as well as the tourism offices in the shopping centres of this chain, in three of Galicia’s main cities.
In his statement, Juan Gil de Araujo thanked El Corte Inglés for their interest in “collaborating to promote the wine and gastronomical offering of Ruta do Viño Rías Baixas and the quality of our wines. The launch of different, common initiatives will, without a doubt, broaden the knowledge about our products and the wide variety of wine tourism resources that exist in Rías Baixas, with the support of El Corte Inglés”. In this regard, the president of the Regulatory Council and Ruta do Viño Rías Baixas showed his satisfaction, and at the same time he hopes “that in the future we can continue to collaborate and carry out projects together”.
The regional director of El Corte Inglés Galicia, Javier Esteban, highlighted that the signing of this agreement emphasises El Corte Inglés’ vocation for promoting tourism and shopping in Galicia, and the added value of promoting the excellent products of Ruta do Viño Rías Baixas to their customers with the possibility of adding the experience of a sampling or tasting of one of the products that is most representative of our lands that is the touristic paradise of Rías Baixas. He advocated for, from the moment of signing the agreement, forging a path of collaboration between the two entities, who bet on quality and excellence, and who both want to link the wine and gastronomical sector with commerce, in order to boost the appeal of tourism in Galicia.
Plus, the Regulatory Council and Ruta do Viño Rías Baixas will be included in the Shopping Experience program, which El Corte Inglés offers to foreign tourists. A first initiative was carried out this past March with a commented wine tasting of Rías Baixas wines for congressmen.