Rías Baixas is number one of the 27 Wine Routes in Spain in terms of management and planning. Such was confirmed by the final report from the 2015-2016 auditing process presented after the last ACEVIN meeting, celebrated this week in Madrid.
The study presented by Asociación de Ciudades del Vino de España (Spanish Association of Wine Cities) gave Ruta do Viño Rías Baixas a score of 88/100 for management and planning, ahead of other itineraries such as Somontano or Ribera Guadiana, who achieved an 81 and a 76, respectively, for the same category. The different elements evaluated by the consulting firm that performed the audit include: an ample and stable management team with external assistance that achieves optimum results, without the support of a budget capacity that is as high as other wine routes.
The audits performed between 2015 and 2016 for the current 27 Wine Routes of Spain also took into account other matters such as the quality of the destination, the promotional activities and advertising, the wine tourism sector and other tourism elements. In all categories, Rías Baixas ranks well for the average of the 27 Wine Routes of Spain, and even above it. These results attest to the work carried out, not only by the management team of this non-profit association, but also the work done by its over one hundred partners.
In general, Ruta do Viño Rías Baixas is the fourth wine route with the best results from this auditing process, receiving a score of 80.6/100, ahead of other routes such as Ribera del Duero, Campo Borja or Rioja Alavesa. The only routes with a higher score than Rías Baixas were Ribera Guadiana, Somontano and Navarra, with scores of 85, 81.8 and 80.8, respectively. The total average score of all 27 Wine Routes of Spain was 73.8, a figure that Ruta do Viño Rías Baixas exceeds by almost 7 points.
The general manager of Ruta del Vino Rías Baixas, Lorena Varela, was very satisfied with the excellent results obtained in the report of the audits performed by ACEVIN. “This study confirms that our compliance with all requirements of organisation, quality and service evaluated by Club de Producto (Product Club) of Wine Routes of Spain is at the highest level. But this would not be possible without the support of our partners, who work every day to make Ruta do Viño Rías Baixas a wine tourism destination of choice, not only in Galicia, but also at a national level,” she concluded.
This year, ACEVIN will perform another audit of Ruta do Viño Rías Baixas. This process is one of the requirements for being a member of Wine Routes of Spain and their prestigious Club de Producto (Product Club).